Economics & Business@Add Ebook

Understanding the Consumer
by Isabelle Szmigin

Understanding the Consumer

Isabelle Szmigin 2003

SAGE Publications

0 7619 4700 0

Marketing in advanced Western societies is at a crossroads. It must and new relevance grounded in an understanding of postmodern consumers and their behaviour or continue down a road which leads to both theorists and practitioners being seen as little more than the used car salesmen of business schools. For years marketing has been the new kid on the block. It has been tolerated as the business discipline without discipline, given the imperative of consumption and in recognition of the freedom needed in marketing to furnish creativity….

Please Login or Register to read the rest of this content.

Related Posts

• Borrowing to Live: Consumer and Mortgage Credit Revisited (James a. Johnson Metro)
• From Bean to Cup: How Consumer Choice Impacts on Coffee Producers and the Environment (2006)
• From Bean to Cup: How Consumer Choice Impacts on Coffee Producers and the Environment (2006)
• Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies
• How to Pay Less for More – The consumer’s guide to negotiating the best deals – whatever you’re buying
• The Consumer Revolution in Urban China (Studies on China, 22)
• Online Consumer Protection: Theories of Human Relativism (Premier Reference Source)
• International Perspectives on Consumers’ Access to Justice
• New Consumer Marketing: Managing a Living Demand System
• Television and Consumer Culture: Britain and the Transformation of Modernity

Tagged as: Consumer